My name is Belinda,

and I've been a Noosa local for over 25 years. I've worked hard over my life, starting a career in retail at the age of 14. Over time, I managed up to 30 stores in regional positions across Australia. Due to my retail experience, I have a strong focus on delivering excellent customer service. In 2017, I began working for my family business.  

Fish is our family business! We have been in the industry for over 20+ years. Our family business is a wholesale fishing bait company based in Noosa, supplying retailers throughout Queensland. As I have learned more about fish, I have become more aware of how beneficial fish are to humans and animals alike.

Que Fur Delicious. I had an idea to take these wonderful Australian-sourced fish and turn them into a nutrient-dense treat for our fur babies. 

My beautiful 10-year-old Cavoodle, Ruby, along with her brother, Bruno, and two cousins, Timba and Daisy, enjoy being my taste testers.  

Ruby's health was always important to me... and it was because of this that I experimented with dehydrated fish for her. My goal was to reward her with healthy, delicious treats she'd enjoy. 

Having experimented with a variety of fish and drying times, I have come up with a tasty and nutritionally dense treat. It is with great pleasure that I can tell you our results are Ruby-approved, and we will be sharing these treats with other fur babies around Australia soon! 

Ruby, Master Taste-Tester for Fur Delicious